YOU ASKED… WE LISTENED! (PART 1/3)
For many years, we have been making gradual changes to the way we do business. Tweaking here, adjusting there… We’ve taken into account the trends in our industry as well as the valuable feedback received from you all, clients and photographers alike.
Today, we’re excited to announce a significant change we have made to our Rights Managed (RM) licenses.
IT’S NOW EASIER THAN EVER TO LICENSE RM IMAGES ON ONE SHOT!
Rights Managed (RM) in the stock photography industry refers to a copyright license which allows you (the end user of the image) to use an image according to a specific usage, duration and territory. One of the benefits of RM is that you can request a history check or exclusivity for these images which allows you to ensure the image you purchase has not / is not used by a competing business.
But we understand that RM image licenses can sometimes be confusing, especially if you are new to the stock industry.
Traditionally, use criteria have been very complex and restrictive. And we realise that you don’t necessarily know the answers to the questions of use, duration and territory for your project.
So for all these reasons, we have decided to simplify the way we license RM images.
RM LICENSES, EASY AS 1 – 2 – 3!
Since 10 March 2017, we’ve decided to take another level of complexity out of the RM licensing process by removing all the usage descriptions and wrapping them up in broad classifications as follow:
- Non Advertising
Now, when licensing RM images on One Shot, you’ll only need to indicate the following details:
- Use: Advertising, Non Advertising, Editorial, Publishing, Merchandise?
- Duration: How long will the campaign run for?
- Audience: Where your primary audience is located?
Does that mean you can use the image for multiple uses?
Simple answer: YES. Now, it doesn’t matter how much or how little you wish to use the image within a category (for the duration and within the territory selected).
For instance, if you wish you purchase a 1year, NZ Only, Advertising license, you will now be able to use the RM image licensed in a brochure, a digital campaign, a billboard, a website along with any other advertising collateral you need for your New Zealand campaigns and before the license expires (in 1 year).
With this change, our license fees have also been revised and now start from $100 for a 1 week license in the advertising category. You are of course still able to purchase the exclusive use of an image at an industry and territory level (additional fees may apply).
Thanks to this change, you can now license images directly on our website and in just a few clicks!
And remember… When you buy from One Shot, YOU are stimulating the creation of more great stock images of New Zealand by directly supporting Kiwi photographers and a NZ-Owned, locally operating and taxpaying business.
Do not hesitate to contact our team with questions on 0800 746 866 or via email.
The One Shot team.