PROJECT DESCRIPTION:
To showcase Rowing New Zealand’s partnership with XBOAT, we were brought on to create a cinematic brand piece highlighting the technology being used to capture real-time data and feedback from training sessions. As part of our ongoing work with Rowing New Zealand, this project gave us the opportunity to create a focused piece around the technology while continuing to position Rowing New Zealand as a forward-thinking organisation embracing innovation within the sport.

Working with a single shooter across a half-day production, we focused on capturing the technology in action without losing the energy and intensity of high-performance rowing. We captured rowers training on the water, athletes and coaches off the water, and a talking-head demonstration around the boat and XBOAT system. To create a range of perspectives within a tight production window, we also used an underwater housing to capture shots from within the water and mounted an action camera directly to the boat to capture the training environment from the rower’s perspective.

The result was a cinematic piece that combines technology, performance and storytelling, giving Rowing New Zealand a strong way to communicate its partnership with XBOAT while showcasing the organisation’s continued focus on innovation and the future of rowing.


SERVICES:
Videography, Photography, Editing, Motion Graphics, Sound Design