PROJECT DESCRIPTION:
To create a collection of content showcasing the people and farms behind World Wide Sires, we travelled to Christchurch for three full days of production. The focus was on creating authentic, farmer-led content that could build trust with prospective customers while showcasing the expertise, genetics and herd management services WWS provides to farmers around the world.
 
The production was fast-paced and highly mobile, visiting between five and ten farms each day and travelling across the region from early mornings through to late evenings. Three farms were given dedicated half-day shoots, allowing us to capture in-depth interviews and enough supporting footage to produce three long-form testimonial videos. The remaining farms were captured at a faster pace, creating a collection of footage that was later developed into six compilation reels and an extensive library of stills. 

The result was a diverse content library built around real farmers, genuine stories and the day-to-day environments they work in. The three testimonial pieces provide a deeper look into individual farming operations, while the compilation reels and photography give WWS a broader bank of content to use across their marketing. Together, the content gives the brand an authentic way to showcase the relationships they have with farmers and the impact of their work within the industry.


SERVICES:
Videography, Photography, Drone, Editing, Motion Graphics, Sound Design